CAMPAIGN PLANNER BUILDER

1. Campaign Goals

Define Clear Campaign Goals

– Maximize Conversions & ROI

  • Pinpoint your product’s unique value proposition

  • Set realistic timelines for deliverables

  • Align pricing with audience expectations

  • Craft a compelling product name and topic

Clarify your campaign’s purpose—product type,

price, timeline, and core message—to

attract the right buyers.

1. Campaign Goals-Campaign Planner Builder
2. Target Avatars-Campaign Planner Builder

2. Target Avatars

Laser-Target Your Audience

– Convert the Right Customers

  • Identify 3 high-value customer profiles

  • Speak directly to their pain points

  • Eliminate wasted ad spend on irrelevant leads

Stop guessing who your buyers are.

Define your top 3 customer avatars

for hyper-targeted campaigns.

3. My Ideal Client

Attract Perfect-Fit Clients

– No More Time-Wasters

  • Filter for motivated, action-takers

  • Work with clients who value your expertise

  • Ensure faster sales cycles and happier customers

Only work with clients who are ready to invest,

implement, and succeed with your solution

3. My Ideal Client-Campaign Planner Builder

3.5. I Won’t Work With

Avoid Bad-Fit Clients

– Save Time & Frustration

  • Screen out tire-kickers and bargain hunters

  • Protect your energy from uncommitted leads

  • Focus on clients who get results

Set boundaries upfront to reject mismatched clients and protect your business’s profitability

3.5. I Won’t Work With-Campaign Planner Builder

4. Currency Calculator (Increase)

Boost What Matters

– Clarity, Credibility

& Conversions

  • Highlight 5 key benefits your product delivers

  • Emphasize emotional and practical wins

  • Align messaging with customer desires

Your product helps clients gain more of what they crave—list the top 5 improvements they’ll experience.

Currency Calculator-Campaign Planner Builder

4.5. Currency Calculator (Decrease)

Eliminate Obstacles

– Less Overwhelm,

More Results

  • Name the 5 frustrations your product solves

  • Position your offer as the ultimate solution

  • Reduce buyer hesitation by addressing fears

Clients struggle with these 5 problems—show how your product removes them effortlessly.

5. Core Currency

Your Campaign’s #1 Selling Point

– The Ultimate Result

  • Distill your offer’s primary transformation

  • Communicate value in one compelling phrase

  • Anchor all messaging to this core outcome

What’s the #1 result your product delivers?

Define it here to make your campaign irresistible.

5. Core Currency-Campaign Planner Builder
6. Core Problems-Campaign Planner Builder

6. Core Problems

Solve Their Biggest Struggles

– Become the Obvious Choice

  • Identify the 3 roadblocks holding clients back

  • Position your product as the missing piece

  • Create urgency by highlighting persistent pain

Clients can’t move forward without solving these 3 problems—show how you fix them permanently.

Maximize Conversions & ROI

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